Get the content
Open the event and go to the sharing options below the event link.
Select Email automation for tools like Mailchimp or HubSpot, or Simple email for Gmail, Outlook and similar.
Pick Buttons, Single Button, Direct Calendar Links, QR Code or Image.
Copy it as described below and paste it into your email.
Copy HTML or Copy Content
Button | What it copies | Paste it into |
Copy HTML | An HTML snippet. | An HTML block or code editor in your email tool. |
Copy Content | The same button as formatted content. | A regular email editor, such as Gmail or Outlook. |
Paste Copy Content into an editor that accepts formatted text. Where only plain text is accepted, you see the raw HTML instead of a button.
Image
Image gives a card of your event with an Add to Calendar button. Copy copies the image with a link to the event page, so readers who click it land on the page. Download saves the image file.
Calendar links
Direct Calendar Links gives a separate link per calendar, such as Google or Outlook, to put behind your own buttons. It is only offered for Add to Calendar events. See Direct calendar links and iCal files.
RSVP events
For an RSVP event, link to the event page or use a button that opens it, so readers can fill in the form there.
Personalization and source tracking
The Advanced options let you pass the reader's first name, last name and email address into the event page, and add source, medium and campaign values for tracking. Personalization needs the Startup plan, source tracking the Business plan.