Totals
The top of the page shows totals for the selected period:
Visitors
Calendar adds
RSVPs
Active subscribers
Visitors all time
An active subscriber is someone whose calendar still syncs one of your collections; after 7 days without a sync they drop off. See Subscribe to a collection.
The Dashboard shows the same figures for all time.
Filters
Collections: filter by collection.
Date range: pick the period.
Charts
Views and clicks per day and per month: Clicks, users and location clicks.
Events per month: The number of events per month.
Calendar type usage: Which calendars people used, such as Google, Apple, Office 365 or iCal.
Source campaign source, medium, name and ID: Where visitors came from, based on your UTM tags. See Personalization and source tracking.
Clicks is the number of times people clicked, for example on the add-to-calendar button. Users is the number of different people who did so.
Figures per event
Open an event to see its opens and adds to calendar under Event statistics.
RSVPs show up right away. Views and clicks appear after about a day.